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Following highly successful participation at the Jap Fest, GTi International and the Jap Show, the SFS Performance team headed to Santa Pod for USC – Ultimate Street Car, Europe’s biggest and most popular tuning show which drew a massive 30,000 attendance. It proved to be the perfect opportunity to communicate to retail customers that alternative hose brands are very different in quality and manufacture, and that making the correct choice can have a significant performance impact.
The USC Show saw the public debut of the new corporate brand identity for SFS Performance, and its cardiovascular theme that promotes the crucial role of an efficient circulatory system in achieving ultimate engine performance. Branding for the SFS stand included large windsail flags, product display boards, while among the display vehicles was an SFS branded Audi RS4 and fully modified Honda Civic. Many of the SFS range of silicone performance hoses were on display and visitors had the opportunity to discuss their individual requirements with SFS technical staff.
Furthermore the SFS Honda Civic Type-R Turbo won best car of the show to lift the overall winners trophy. If you missed the show and the car you will have another chance to see it at Trax!!